People engaged in business all over the world use Facebook and other social media services to reach customers. Facebook's statistics are impressive indeed. Many are not aware that older people use Facebook, too. It is not just for the young. The numbers among retired people are growing rapidly as they start to use all the new gadgets on the market. It is just dang convenient to lookup what friends are doing using an iPhone, iPad, Kindle, Nook, or whatever. Facebook works on just about anything. Expats in Costa Rica are strong users.
In light of this, there is a concern. Many businesses using Facebook to reach customers are using personal fan profiles instead of business pages. This is in direct violation of Facebook’s terms of service. Here is an excerpt, “Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization… If you create a profile for your business, your account may be disabled for violating our Terms of Use.”
